• Posted by lafra

Il 28 ottobre mi è arrivata un email il cui mittente è bébé surgelé il cui subject è "A "home made" street marketing campaign for 119 (National French phone number to prevent child abuse)" e all’interno del cui corpo è presente solo un link, una firma e un’immagine.

Il link era l’URL di un video su YouTube, questo

La firma è

"Bébé Surgelé" (frozen Baby)
A home made (spoof but done) street marketing campaign for 119
(national french phone number to prevent child abuse)
inspired by real facts.
PARIS 10 . 2007

e l’immagine è questa .gif

A qualcun’altro è arrivata la medesima email? Non riesco a risalire alla "sorgente" di questa comunicazione ma credo che abbia sortito l’effetto sperato.. ne sto parlando qui :-)

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3 Responses to “Street Marketing francese: Bébé Surgelé”

  1. Stratégies - Toute l'actualité des blogs en continu... Says:

    you to the way of a subliminal commercial, the clip itself doesn’t. I don’t really see any subliminal messages in it except for a glimps of the YouTube logo. That said, for a home made stunt, the creator did manage to email quite a lot of ad sites [here, here, here. The reverse-shoplifting scenario has been played well, the seeding too. But why would this clip be removed from all of the video sites (including Yahoo and AOL video) if it is but a truthful awareness campaign? Good question. I ripped the

  2. Coolz0r - Marketing Thoughts » Frozen Babies Guerrilla Says:

    [...] logo. That said, for a home made stunt, the creator did manage to email quite a lot of ad sites [here, here, here. The reverse-shoplifting scenario has been played well, the seeding too. But why would [...]

  3. Coolz0r Marketing Thoughts | adverlicio.us | online advertising archive Says:

    [...] logo. That said, for a home made stunt, the creator did manage to email quite a lot of ad sites [here, here, here, and many others]. The reverse-shoplifting scenario has been played well, the seeding [...]

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